Creating a compelling ad is an art and a science.
🌟 Pre-Production: Laying the Foundation
1. Brief: 📝
Every project begins with a deep understanding of the client’s vision, objectives, and target audience. This is the backbone of everything we create.
2. Concept Development - Creative Writing: 📂📋
Our storytellers and creative minds craft unique, engaging concepts that resonate with the brand’s message, blending emotions with strategy.
3. Script Summary & AV Script: 🗄️
From a broad narrative outline to a detailed audio-visual (AV) script, every element is fine-tuned to communicate the story effectively.
4. Mood Board: 🗃️
A visual representation of the creative direction - colors, tones, textures, and styles that guide the production.
5. Assembling the Dream Team: 📇
- Director & Creative Producer: Steering the creative vision.
- DOP (Director of Photography): Capturing breathtaking visuals.
- Production Design & Art Department: Designing the world of the ad.
- Executive Producer & Production Manager: Managing logistics and budgets.
- VFX Supervisor: Integrating visual effects seamlessly.
- Client Creative: Ensuring alignment with the brand vision.
6. Final Script : 📖
Highlighting the product’s presence while ensuring it integrates naturally into the narrative.
7. Timeline: 🗒️
A meticulously planned schedule to keep the project on track.
8. Location Recce: 📌📍
Exploring and finalizing locations that amplify the story and visuals.
9. Blocking & Staging: 📤
Mapping the movement of actors and camera positions for flawless execution.
10. Storyboarding for VFX: 📨
A frame-by-frame breakdown to ensure every visual effect aligns with the creative vision.
11. Final Shot Division: 🧰
Structuring each shot for maximum impact, covering all creative and technical angles.
🎭 Talent & Crew Onboarding 🖊️🖌️
12. Casting Talent/Celebrities:
Collaborating with the best talent to elevate the story’s authenticity.
13. Final Creative Crew Onboard:
- Assistants for production and direction.
- Makeup artists, costume designers, and hair stylists for the perfect look.
- Editors, music composers, graphic designers, DI expert and VFX-CGI artists to add the final touches of magic.
🚚 Logistical Precision
14. Food Production, Transport, Travel & Stay🔔⏳
15. Master Shoot Schedule:
The master plan that guides each shooting day, ensuring no time is wasted.
16. Creative Schedule:
A tailored schedule for capturing unique, artistic shots that align with the brand’s identity.
17. Tech & Talent Demo:
A dry run with the equipment and talent to guarantee smooth execution during the shoot.
18. Final PPM (Pre-Production Meeting) with Client: 🔍🗓️
A final checkpoint where we align with the client, ensuring every detail is ready to roll.
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